Social Media for Artists: Finding Your Authentic Voice

A New and Vital VIVA Workshop by Iskra Johnson

>> The print and online registration forms are here

This three and a half hour workshop will present an overview of the major social media platforms available for today’s creative entrepreneur. With a focus on visual arts, we will take an in-depth look at strategies for working with Instagram, Pinterest, Facebook, Twitter, and a few unexpected platforms where your future patrons may be hiding.

Iskra Johnson is a fine artist and letterform designer. With over 30 years experience in her own design business, she brings practical marketing expertise to her coaching for creative entrepreneurs. In teaching her goal is to help creative businesses and individuals find their own authentic voice.

Iskra is represented by SAM Gallery and Museo on Whidbey Island. Her work is in the collections of Virginia Mason, Kaiser, King County Portable Works, City of Seattle and private collections throughout the USA. Her mixed media print arts and painting can be seen at http://www.iskrafineart.com. In design she is represented by RappArt in New York. Her design work can be found at http://www.iskradesign.com.

What the workshop will cover:

• • • How do artists sell their work through social media?
    • How can social media broaden your reach and expand your audience?
    • How can you integrate social media with your studio life in a way that makes it more creative and challenging?
    • How can you find your own voice in this crowded and distracting marketplace?
      And….. how do you keep it all from making you crazy?

The class is suitable both for the social media novice and those who have already established themselves online. Teaching includes a combination of on-screen demonstrations, journal writing and discussion. The focus will be on strategy and principles of social media. Participants will get the most out of the class if they have an Instagram and Facebook account activated and accessible on their phone, (even if the account is private or nothing has yet been posted to it.) Please bring a notebook, and a smartphone if you use one. Laptops optional.

Class maximum: 30 be sure to sign up early!